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Last updated: 28th July 2025

This Privacy Policy describes how your information is collected, used, and shared when you visit elibrownbeats.com

Information We Collect

Personal Data Collection

We collect personal data only when you voluntarily provide it by opting in through our Cobrand subscription form. The personal data we may collect includes:

  • Name
  • Email address
  • Phone number
  • Location information (if provided)
  • Any other information you choose to provide through the subscription form

Cobrand Subscription Widget

We use a subscription widget provided by Cobrand to manage newsletter signups and user communications. When you sign up through this widget, your information is also processed according to Cobrand's privacy practices. You can view Cobrand's Privacy Policy at https://music.cobrand.com/privacy-policy/

Technical Information

When you visit the Site, we automatically collect certain technical information about your device using the Meta Pixel, Google Analytics, Google Ads, and TikTok Pixel, including:

  • Information about your web browser
  • Time spent on pages
  • Pages visited
  • General location data
  • Other analytics data provided by our tracking tools

How We Use Your Information

We use the personal data you provide through our Cobrand signup form to:

  • Send you marketing emails about our music, events, and related content
  • Send you SMS updates and notifications (where you have provided your phone number)
  • Provide location-based offers or personalisation where applicable and where you have provided location information
  • Communicate with you about our services and content

We only use your personal data for these purposes if you have explicitly opted in through our subscription form.

Cookie Usage

We use cookies and tracking technologies to understand how visitors use our site and to provide personalized advertising experiences.

Google Tag Manager

We use Google Tag Manager (ID: GTM-WGGP5V6T) to manage various tracking scripts on our website. Google Tag Manager itself does not collect personal data, but facilitates the loading of tags that may collect data.

Meta Pixel

We use Meta Pixel (ID: 1629821555078914), a tracking technology provided by Meta (formerly Facebook). The pixel data is stored for 180 days and helps us:

  • Measure the effectiveness of our advertising
  • Understand how visitors interact with our site
  • Analyze traffic patterns

Meta may use the data collected to provide advertising services. For more information about how Meta handles your data, please review Meta's Privacy Policy at https://www.facebook.com/privacy/policy/

Google Analytics Cookies

Google Analytics uses cookies to collect information about:

  • How long you spend on the site
  • The pages you visit
  • The device and browser you use
  • Your approximate location (country/city level)

Google Analytics cookies (_ga) typically expire after 2 years, while session-based cookies (_gid) expire after 24 hours.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Google Ads Remarketing

We use Google Ads Remarketing (Conversion ID: 17007823012) to display relevant advertisements to users who have previously visited our site. This technology uses cookies to anonymously identify your browser and show ads based on your past visits to our website.

You can opt out of Google's use of cookies by visiting Google's Ads Settings.

TikTok Pixel

We use TikTok Pixel (ID: D0EV0UJC77U6FNPJJFA0) to track conversions from TikTok ads, optimize our ad campaigns, and build targeted audiences for future ads. This pixel collects information such as:

  • Pages visited
  • Items added to cart
  • Purchases made
  • Basic device information

For more information about how TikTok handles your data, please review TikTok's Privacy Policy at https://www.tiktok.com/legal/privacy-policy.

Your Rights and Withdrawing Consent

Withdrawing Consent for Personal Data

You can withdraw your consent and stop receiving communications from us at any time by:

  • Clicking the unsubscribe link included in all our marketing emails
  • Replying "STOP" to any SMS messages you receive from us
  • Contacting us directly at elibrown@nightdepartment.net

Please note that withdrawing consent will not affect any communications you have already received, but will prevent future marketing communications.

Opting Out of Tracking

You can opt out of tracking technologies by:

Changes

We may update this privacy policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.

Contact Us

For questions about this privacy policy, please contact us at elibrown@nightdepartment.net.